DIRECTIONS FOR IMPROVING THE INTERACTION OF PUBLIC ADMINISTRATION ENTITIES WITH MEDIA ORGANIZATIONS AND INTERNATIONAL INSTITUTIONS

Abstract

The article, based on the analysis of scientific views of scientists and the norms of current legislation, formulates promising directions for improving the interaction of public administration entities with media organizations and international institutions. It is emphasized that the implementation of the directions developed in the article will contribute to increasing the efficiency of public administration, strengthening trust in government bodies, developing constructive partnerships with the media and international institutions, as well as strengthening the stability of the information space of Ukraine in the face of modern challenges. At the same time, the current state of such interaction is characterized by a lack of systematicity and the fragmentary nature of the regulatory and organizational framework, which necessitates its further improvement. Achieving this goal requires a comprehensive approach that encompasses increasing the transparency of public administration activities, developing ongoing consultative and monitoring mechanisms, ensuring independent public and international oversight, improving the professional training of public servants, and implementing a system for evaluating the effectiveness of interactions. Implementing these measures will help enhance the efficiency of public administration, strengthen trust in government authorities, foster constructive partnerships with the media and international institutions, and bolster the resilience of Ukraine’s information space in the face of modern challenges.