ECONOMIC AND LEGAL ASPECTS OF THE MARKET OF ELECTRONIC FINANCIAL SERVICES

Abstract

The article is devoted to the substantive and analytical characteristics of the market of electronic financial services, which are in great demand in modern business conditions and are carried out in a certain digital environment. The leading feature and condition for the existence of the market of electronic financial services is the availability and possibility of using the Internet space, subject to appropriate identification and other registration and authorization procedures. It has been proven that the market of electronic financial services is a digital environment in which there are numerous opportunities for the implementation and implementation of various financial transactions, settlement, payment, investment, insurance, financial information and other. The market of electronic financial services exists as a part of the sphere of business, which is characterized by a complex nature of normative regulation, among which economic legislation plays a leading role in terms of determining the legal status of its participants, the conditions and procedure for legalizing their activities, rights and obligations, contractual security, etc. It is proposed to create a platform that can exist in the form of an application to Diya, for example, Diya-finance, with an appropriate degree of cyber protection, through the use of which providers and consumers can become participants in the market of electronic financial services and carry them out in the order and in the manner determined by the norms of the current legislation. Participants in the market of electronic financial services are numerous business entities that are providers and users of the specified services. The object is digital money, which exists in the form of virtual assets, including cryptocurrency. It is cryptocurrency that is a very convenient means of payment for the implementation, conditions and procedure of providing various electronic financial services.